Concepedia

Jella Pfeiffer

JP

23

Publications

1.3K

Citations

16

H-Index

2007

Active since

Affiliations

Karlsruhe Institute of Technology(Current)

Justus-Liebig-Universität Gießen

Johannes Gutenberg University Mainz

Bielefeld University

University of Passau

Jella Pfeiffer is an author at Karlsruhe Institute of Technology specializing in management, user experience, and cognitive science.

Top concepts

ManagementUser ExperienceCognitive ScienceBusinessEngineeringSocial SciencesMarketingCommunicationDecision TheorySocial Computing

Publications per year

2007–2023

23

Publications

23

Combining virtual reality and mobile eye tracking to provide a naturalistic experimental environment for shopper research

Martin Meißner, Jella Pfeiffer, Thies Pfeiffer et al. · Journal of Business Research · 2017 · 250 citations

Mobile Eye, Behavioral Sciences, Cognitive Science +10

Shopping in Virtual Reality Stores: The Influence of Immersion on System Adoption

Christian Peukert, Jella Pfeiffer, Martin Meißner et al. · Journal of Management Information Systems · 2019 · 223 citations

How virtual reality affects consumer choice

Martin Meißner, Jella Pfeiffer, Christian Peukert et al. · Journal of Business Research · 2020 · 166 citations

Consumer Decision Making, Behavioral Decision Making, Digital Marketing +12

Texting with Humanlike Conversational Agents: Designing for Anthropomorphism

Anna-Maria Seeger, Jella Pfeiffer, Armin Heinzl · Journal of the Association for Information Systems · 2021 · 160 citations

Engineering, Human-machine Interaction, Perception +21

Eye-Tracking-Based Classification of Information Search Behavior Using Machine Learning: Evidence from Experiments in Physical Shops and Virtual Reality Shopping Environments

Jella Pfeiffer, Thies Pfeiffer, Martin Meißner et al. · Information Systems Research · 2020 · 111 citations · Full text

Eye Movement Data, Eye-tracking-based Classification, Digital Marketing +27

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