Paul E. Green

Conjoint Measurement- for Quantifying Judgmental Data

Paul E. Green, Vithala R. Rao · Journal of Marketing Research · 1971 · 1.2K citations

Education, Marketing, Marketing Management +8

Thirty Years of Conjoint Analysis: Reflections and Prospects

Paul E. Green, Abba Μ. Krieger, Yoram Wind · INFORMS Journal on Applied Analytics · 2001 · 766 citations

Business, Marketing, Marketing Management +12

K-modes Clustering

Anil Chaturvedi, Paul E. Green, J. Douglas Caroll · Journal of Classification · 2001 · 286 citations

A new approach to market segmentation

Paul E. Green · Business Horizons · 1977 · 201 citations

Business, Economics, Marketing Management +4

A Model for the Analysis of Asymmetric Data in Marketing Research

Richard A. Harshman, Paul E. Green, Yoram Wind et al. · Marketing Science · 1982 · 140 citations

Social Sciences, Marketing, Psychology +12