Concepedia

Yoram Wind

YW

Statistics

Publications

84

Citations

10.4K

H-Index

43

Active since

1968

Affiliations

University of Pennsylvania(Current)

California University of Pennsylvania

Yoram Wind is an author at University of Pennsylvania specializing in management, marketing, and business.

Top concepts

ManagementMarketingBusinessConsumer ResearchBusiness StrategyConsumer BehaviorStrategic ManagementMarketing StrategyCustomer SatisfactionEngineering

Publications per year

1968–2024

84

Publications

84

Marketing Applications of the Analytic Hierarchy Process

Yoram Wind, Thomas L. Saaty · Management Science · 1980 · 1.3K citations

Several Marketing Applications, Management, Business +10

Issues and Advances in Segmentation Research

Yoram Wind · Journal of Marketing Research · 1978 · 800 citations

User Segmentation, Image Analysis, Machine Vision +14

Thirty Years of Conjoint Analysis: Reflections and Prospects

Paul E. Green, Abba Μ. Krieger, Yoram Wind · INFORMS Journal on Applied Analytics · 2001 · 766 citations

Theoretical Analysis, Quantitative Management, Linear Operator +14

A General Model for Understanding Organizational Buying Behavior

Frederick E. Webster, Yoram Wind · Journal of Marketing · 1972 · 745 citations

Institutional Environment, Customer Satisfaction, Buying Behavior +14

Organizational Buying Behavior

Henry A. Sciullo, Frederick E. Webster, Yoram Wind · Journal of Marketing · 1973 · 654 citations

Organizational Buying Behavior, Management, Business +5

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