Yoram Wind

Marketing Applications of the Analytic Hierarchy Process

Yoram Wind, Thomas L. Saaty · Management Science · 1980 · 1.3K citations

Management, Marketing, Marketing Management +12

Issues and Advances in Segmentation Research

Yoram Wind · Journal of Marketing Research · 1978 · 801 citations

Computing, Computer Science, Computer Vision +9

Thirty Years of Conjoint Analysis: Reflections and Prospects

Paul E. Green, Abba Μ. Krieger, Yoram Wind · INFORMS Journal on Applied Analytics · 2001 · 766 citations

Business, Marketing, Marketing Management +12

A General Model for Understanding Organizational Buying Behavior

Frederick E. Webster, Yoram Wind · Journal of Marketing · 1972 · 746 citations

Business, Marketing, Marketing Management +17

Organizational Buying Behavior

Henry A. Sciullo, Frederick E. Webster, Yoram Wind · Journal of Marketing · 1973 · 654 citations