A new approach to market segmentation

Conjoint Measurement- for Quantifying Judgmental Data

Paul E. Green, Vithala R. Rao · Journal of Marketing Research · 1971 · 1.2K citations

Education, Marketing, Marketing Management +8

Conjoint Measurement for Quantifying Judgmental Data

Paul E. Green, Vithala R. Rao · Journal of Marketing Research · 1971 · 658 citations

Business, Behavioral Sciences, Decision Analysis +10

Trade-Off Analysis of Consumer Values

Richard M. Johnson · Journal of Marketing Research · 1974 · 372 citations

Business, Marketing, Marketing Management +13

Trade-off Analysis of Consumer Values

Richard M. Johnson · Journal of Marketing Research · 1974 · 197 citations

Business, Marketing, Marketing Management +13

Segment Congruence Analysis: A Method for Analyzing Association Among Alternative Bases for Market Segmentation

Paul E. Green, Frank J. Carmone · Journal of Consumer Research · 1977 · 35 citations

Business, Marketing, Marketing Management +11