Price Segmentation is a pricing strategy that involves dividing a market into distinct groups of consumers based on their willingness to pay, enabling firms to charge different prices for the same or similar products to maximize revenue.
330
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26K
Citations
644
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374
Institutions
Publications per year
2017–2026
62
Publications
330
1–5 of 330
Authors
644
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5
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5
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4
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4
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1–5 of 644
Institutions
374
University of Chicago
Chicago, United States
7 h-index
8 publications
669 citations
Pennsylvania State University
State College, United States
7 h-index
8 publications
662 citations
University of Pennsylvania
Philadelphia, United States
7 h-index
11 publications
773 citations
The Ohio State University
Columbus, United States
7 h-index
12 publications
2.1K citations
University of Warwick
Coventry, United Kingdom
6 h-index
7 publications
410 citations
University of Toronto
Toronto, Canada
5 h-index
5 publications
198 citations
Vienna University of Economics and Business
Vienna, Austria
5 h-index
6 publications
382 citations
Cornell University
Ithaca, United States
5 h-index
6 publications
711 citations
1–8 of 374
Venues
- Journal of Marketing Research
21 publications · 3.2K citations
18
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- SSRN Electronic Journal
Repository · 16 publications · 347 citations
14
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- Journal of Marketing
JM · 14 publications · 4.1K citations
14
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- Expert Systems with Applications
13 publications · 872 citations
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- Industrial Marketing Management
13 publications · 791 citations
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