Concepedia

James L. Ginter

JL

21

Publications

3.2K

Citations

18

H-Index

1972

Active since

Affiliations

The Ohio State University(Current)

James L. Ginter is an author at The Ohio State University specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingConsumer ResearchConsumer BehaviorBehavioral Decision MakingBrand AwarenessEconomicsStatisticsAdvertising

Publications per year

1972–1998

21

Publications

21

Market Segmentation, Product Differentiation, and Marketing Strategy

Peter R. Dickson, James L. Ginter · Journal of Marketing · 1987 · 422 citations

Market Segmentation, Product Differentiation, and Marketing Strategy

Peter R. Dickson, James L. Ginter · Journal of Marketing · 1987 · 346 citations

Corporate Social Responsiveness

Frederick D. Sturdivant, James L. Ginter · California Management Review · 1977 · 337 citations

Education, Organizational Culture, Organizational Behavior +17

Using Extremes to Design Products and Segment Markets

Greg M. Allenby, James L. Ginter · Journal of Marketing Research · 1995 · 278 citations

Segment Markets, Consumer Uncertainty, Behavioral Decision Making +21

On the Heterogeneity of Demand

Greg M. Allenby, Neeraj Arora, James L. Ginter · Journal of Marketing Research · 1998 · 258 citations

Applied Economics, Consumer Research, Buying Behavior +18

Rows per page

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