Concepedia

Peter R. Dickson

PR

Statistics

Publications

60

Citations

9.8K

H-Index

40

Active since

1978

Affiliations

The Ohio State University(Current)

Florida International University

University of South Carolina

University of Wisconsin–Madison

Peter R. Dickson is an author at The Ohio State University specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingEconomicsBusiness StrategyConsumer ResearchStrategic ManagementConsumer BehaviorBehavioral Decision MakingEconomic Analysis

Publications per year

1978–2018

60

Publications

60

The Price Knowledge and Search of Supermarket Shoppers

Peter R. Dickson, Alan G. Sawyer · Journal of Marketing · 1990 · 1K citations

Customer Satisfaction, Behavioral Decision Making, Consumer Research +18

How Believing in Ourselves Increases Risk Taking: Perceived Self-Efficacy and Opportunity Recognition

Norris Krueger, Peter R. Dickson · Decision Sciences · 1994 · 717 citations

Behavioral Decision Making, Social Psychology, Individual Decision Making +30

Toward a General Theory of Competitive Rationality

Peter R. Dickson · Journal of Marketing · 1992 · 662 citations

Game Theory, Competitive Advantage, Management +16

Getting Return on Quality: Revenue Expansion, Cost Reduction, or Both?

Roland T. Rust, Christine Moorman, Peter R. Dickson · Journal of Marketing · 2002 · 655 citations

Total Quality Management, Customer Satisfaction, Revenue Model +17

How Believing in Ourselves Increases Risk Taking: Perceived Self-Efficacy and Opportunity Recognition

Norris Krueger, Peter R. Dickson · Decision Sciences · 1994 · 604 citations

Self-efficacy Theory, Social Identity, Behavioral Sciences +12

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