Concepedia

Neeraj Arora

NA

46

Publications

3.3K

Citations

29

H-Index

1995

Active since

Affiliations

University of Wisconsin–Madison(Current)

Tata Medical Center

University of Michigan

National Cancer Institute

Neeraj Arora is an author at University of Wisconsin–Madison specializing in management, marketing, and business.

Top concepts

MarketingManagementBusinessConsumer ResearchDecision ScienceBehavioral Decision MakingEconomicsConsumer ChoiceDecision TheoryStatistics

Publications per year

1995–2021

46

Publications

46

On the Heterogeneity of Demand

Greg M. Allenby, Neeraj Arora, James L. Ginter · Journal of Marketing Research · 1998 · 258 citations

Applied Economics, Consumer Research, Buying Behavior +18

Embedded Premium Promotion: Why It Works and How to Make It More Effective

Neeraj Arora, Ty Henderson · Marketing Science · 2007 · 249 citations

Consumer Uncertainty, Digital Marketing, Targeted Advertising +22

Incorporating Prior Knowledge into the Analysis of Conjoint Studies

Greg M. Allenby, Neeraj Arora, James L. Ginter · Journal of Marketing Research · 1995 · 238 citations

Consumer Uncertainty, Behavioral Decision Making, Prior Knowledge Incorporation +19

Impact of surgery and chemotherapy on the quality of life of younger women with breast carcinoma

Neeraj Arora, David H. Gustafson, Robert P. Hawkins et al. · Cancer · 2001 · 231 citations · Full text

A Hierarchical Bayes Model of Primary and Secondary Demand

Neeraj Arora, Greg M. Allenby, James L. Ginter · Marketing Science · 1998 · 212 citations

Applied Economics, Consumer Research, Choice Model +17

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