Concepedia

Ty Henderson

TH

5

Publications

442

Citations

5

H-Index

2007

Active since

Affiliations

The University of Texas at Austin(Current)

University of Wisconsin–Madison

University of Michigan

Ty Henderson is an author at The University of Texas at Austin specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessConsumer ChoiceAdvertisingBrand EquityBrand StrategyBrand AwarenessBehavioral Decision Making

Publications per year

2007–2017

5

Publications

5

Embedded Premium Promotion: Why It Works and How to Make It More Effective

Neeraj Arora, Ty Henderson · Marketing Science · 2007 · 249 citations

Consumer Uncertainty, Digital Marketing, Targeted Advertising +22

Promoting Brands across Categories with a Social Cause: Implementing Effective Embedded Premium Programs

Ty Henderson, Neeraj Arora · Journal of Marketing · 2010 · 89 citations

Marketing, Advertising, Brand Attractiveness +15

Private Label Imitation of a National Brand: Implications for Consumer Choice and Law

Anocha Aribarg, Neeraj Arora, Ty Henderson et al. · Journal of Marketing Research · 2014 · 67 citations

Consumer Uncertainty, Behavioral Decision Making, Consumer Research +21

Advancing Non-compensatory Choice Models in Marketing

Anocha Aribarg, Thomas Otter, Daniel Zantedeschi et al. · Customer Needs and Solutions · 2017 · 23 citations

Choice Model, Behavioral Decision Making, Management +6

Noncompensatory Dyadic Choices

Neeraj Arora, Ty Henderson, Qing Liu · Marketing Science · 2011 · 14 citations

Customer Satisfaction, Behavioral Decision Making, Choice Theory +19

Rows per page

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