Concepedia

Income-based Segmentation

Income-Based Segmentation is a target audience segmentation strategy that classifies consumers according to their income level, distinguishing itself from other segmentation approaches by using earning capacity as the primary determinant of purchasing behavior and market positioning.

17

Publications

1K

Citations

26

Authors

18

Institutions

Publications per year

2017–2026

4

Parents

Publications

17

Rediscovering market segmentation.

Daniel Yankelovich, David Meer · PubMed · 2006 · 296 citations

, , +14

Market Segmentation: Group versus Individual Behavior

Frank M. Bass, Douglas J. Tigert, Ronald T. Lonsdale · Journal of Marketing Research · 1968 · 150 citations

, , +14

Identifying mature segments

Paula Fitzgerald Bone · Journal of Consumer Marketing · 1991 · 124 citations

, , +17

Social Class and Income as Indicators of Consumer Credit Behavior

John W. Slocum, H. Lee Mathews · Journal of Marketing · 1970 · 109 citations

, , +17

Market Segmentation: Group versus Individual Behavior

Frank M. Bass, Douglas J. Tigert, Ronald T. Lonsdale · Journal of Marketing Research · 1968 · 69 citations

, , +14

1–5 of 17

Authors

26

  1. DJ
    Douglas J. Tigert

    Babson College, United States

    2 publications · 219 citations

    2

    h-index

  2. RT
    Ronald T. Lonsdale

    University of Chicago, United States

    2 publications · 219 citations

    2

    h-index

  3. FM
    Frank M. Bass

    The University of Texas at Dallas, United States

    2 publications · 219 citations

    2

    h-index

  4. HL
    H. Lee Mathews

    Pennsylvania State University, United States

    2 publications · 154 citations

    2

    h-index

  5. RM
    Roxana Maurizio

    National University of General Sarmiento, Argentina

    2 publications · 36 citations

    2

    h-index

1–5 of 26

Institutions

18

  1. University of Chicago

    Chicago, United States

    2 h-index

    2 publications

    219 citations

  2. Northern Illinois University

    DeKalb, United States

    2 h-index

    2 publications

    28 citations

  3. Pennsylvania State University

    State College, United States

    2 h-index

    4 publications

    308 citations

  4. State University of Management

    Moscow, Russia

    2 h-index

    2 publications

    154 citations

  5. Purdue University West Lafayette

    West Lafayette, United States

    2 h-index

    2 publications

    219 citations

  6. University of Wisconsin–Madison

    Madison, United States

    1 h-index

    1 publications

    16 citations

  7. Viewpoints Research Institute

    Los Angeles, United States

    1 h-index

    1 publications

    296 citations

  8. The University of Osaka

    Osaka, Japan

    1 h-index

    3 publications

    69 citations

1–8 of 18

Venues

  1. Journal of Marketing

    JM · 5 publications · 198 citations

    5

    h-index

  2. Journal of Marketing Research

    2 publications · 219 citations

    2

    h-index

  3. Journal of International Consumer Marketing

    1 publications · 23 citations

    1

    h-index

  4. Sustainability

    1 publications · 17 citations

    1

    h-index

  5. Journal of Financial Services Marketing

    1 publications · 18 citations

    1

    h-index

1–5