Concepedia

Chester R. Wasson

CR

Statistics

Publications

9

Citations

203

H-Index

9

Active since

1960

Affiliations

Northern Illinois University(Current)

Chester R. Wasson is an author at Northern Illinois University specializing in marketing, management, and social sciences.

Publications per year

1960–1976

9

Publications

9

Dynamic Competitive Strategy and Product Life Cycles

Lyndon E. Dawson, Chester R. Wasson · Journal of Marketing · 1975 · 77 citations

, , +10

What is “New” about a New Product?

Chester R. Wasson · Journal of Marketing · 1960 · 25 citations

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How Predictable Are Fashion and Other Product Life Cycles?

Chester R. Wasson · Journal of Marketing · 1968 · 23 citations

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Is it Time to Quit Thinking of Income Classes?

Chester R. Wasson · Journal of Marketing · 1969 · 17 citations

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What Is "New" about a New Product?

Chester R. Wasson · Journal of Marketing · 1960 · 14 citations

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