Concepedia

Paula Fitzgerald Bone

PF

25

Publications

2.6K

Citations

19

H-Index

1989

Active since

Affiliations

West Virginia University(Current)

Georgia State University

University of South Carolina

Paula Fitzgerald Bone is an author at West Virginia University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchAdvertisingConsumer BehaviorHealthBusinessInteractive MarketingPsychologyPublic Health

Publications per year

1989–2009

25

Publications

25

Word-of-mouth effects on short-term and long-term product judgments

Paula Fitzgerald Bone · Journal of Business Research · 1995 · 677 citations

Advertising, Interactive Marketing, Management +7

The Generation and Consequences of Communication-Evoked Imagery

Paula Fitzgerald Bone, Pam Scholder Ellen · Journal of Consumer Research · 1992 · 371 citations

Auditory Imagery, Consumer Study, Neurolinguistics +27

Scents in the marketplace: explaining a fraction of olfaction

Paula Fitzgerald Bone, Pam Scholder Ellen · Journal of Retailing · 1999 · 293 citations

Advertising, Behavioral Decision Making, Management +5

Olfaction as a cue for product quality

Paula Fitzgerald Bone, Swati Jantrania · Marketing Letters · 1992 · 188 citations

Product Experience, Consumer Research, Improved Product Quality +3

Does it Matter If it Smells? Olfactory Stimuli as Advertising Executional Cues

Pam Scholder Ellen, Paula Fitzgerald Bone · Journal of Advertising · 1998 · 129 citations

Customer Satisfaction, Olfactory Cues, Consumer Research +26

Rows per page

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