Scents in the marketplace: explaining a fraction of olfaction

Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective

Paul M. Herr, Frank R. Kardes, John Kim · Journal of Consumer Research · 1991 · 2.1K citations

Business, Marketing, Social Psychology +17

Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior.

Jack M. Feldman, John Lynch · Journal of Applied Psychology · 1988 · 2K citations

Social Sciences, Psychology, Social Psychology +14

The Role of Imagery in Information Processing: Review and Extensions

Deborah J. MacInnis, Linda L. Price · Journal of Consumer Research · 1987 · 1.2K citations

Social Sciences, Marketing, Psychology +16

Improving the Store Environment: Do Olfactory Cues Affect Evaluations and Behaviors?

Eric R. Spangenberg, Ayn E. Crowley, Pamela W. Henderson · Journal of Marketing · 1996 · 694 citations

Business, Psychology, Retail Management +17

The effects of color in store design.

Joseph A. Bellizzi, Ayn E. Crowley, Ronald W. Hasty · Journal of Retailing · 1983 · 527 citations

Business, Marketing, Retail Management +12