Ayn E. Crowley

Improving the Store Environment: Do Olfactory Cues Affect Evaluations and Behaviors?

Eric R. Spangenberg, Ayn E. Crowley, Pamela W. Henderson · Journal of Marketing · 1996 · 694 citations

Business, Psychology, Retail Management +17

The effects of color in store design.

Joseph A. Bellizzi, Ayn E. Crowley, Ronald W. Hasty · Journal of Retailing · 1983 · 527 citations

Business, Marketing, Retail Management +12

An Integrative Framework for Understanding Two-Sided Persuasion

Ayn E. Crowley, Wayne D. Hoyer · Journal of Consumer Research · 1994 · 390 citations

Social Sciences, Communication, Social Psychology +17

The two-dimensional impact of color on shopping

Ayn E. Crowley · Marketing Letters · 1993 · 364 citations

Business, Marketing, Marketing Management +12

Improving the Store Environment: Do Olfactory Cues Affect Evaluations and Behaviors?

Eric R. Spangenberg, Ayn E. Crowley, Pamela W. Henderson · Journal of Marketing · 1996 · 326 citations

Business, Psychology, Retail Management +17