Pamela W. Henderson

Improving the Store Environment: Do Olfactory Cues Affect Evaluations and Behaviors?

Eric R. Spangenberg, Ayn E. Crowley, Pamela W. Henderson · Journal of Marketing · 1996 · 694 citations

Business, Psychology, Retail Management +17

Guidelines for Selecting or Modifying Logos

Pamela W. Henderson, Joseph A. Cote · Journal of Marketing · 1998 · 561 citations

Arts, Communication, Design +12

Impression Management using Typeface Design

Pamela W. Henderson, Joan L. Giese, Joseph A. Cote · Journal of Marketing · 2004 · 348 citations

Social Sciences, Design, Marketing +13

Improving the Store Environment: Do Olfactory Cues Affect Evaluations and Behaviors?

Eric R. Spangenberg, Ayn E. Crowley, Pamela W. Henderson · Journal of Marketing · 1996 · 326 citations

Business, Psychology, Retail Management +17

Building strong brands in Asia: selecting the visual components of image to maximize brand strength

Pamela W. Henderson, Joseph A. Cote, Siew Meng Leong et al. · International Journal of Research in Marketing · 2003 · 305 citations

Business, Marketing, Marketing Management +16