Siew Meng Leong

Building strong brands in Asia: selecting the visual components of image to maximize brand strength

Pamela W. Henderson, Joseph A. Cote, Siew Meng Leong et al. · International Journal of Research in Marketing · 2003 · 305 citations

Business, Marketing, Marketing Management +16

The Asian Apocalypse: Crisis Marketing for Consumers and Businesses

Swee Hoon Ang, Siew Meng Leong, Philip Kotler · Long Range Planning · 2000 · 196 citations

Management, Marketing, Marketing Management +10

The ad creativity cube: conceptualization and initial validation

Swee Hoon Ang, Yih Hwai Lee, Siew Meng Leong · Journal of the Academy of Marketing Science · 2007 · 183 citations

Management, Marketing, Advertising +12

Understanding consumer animosity in an international crisis: nature, antecedents, and consequences

Siew Meng Leong, Joseph A. Cote, Swee Hoon Ang et al. · Journal of International Business Studies · 2008 · 180 citations

Business, Marketing, Marketing Management +14

Animosity towards economic giants: what the little guys think

Swee Hoon Ang, Kwon Jung, Ah Keng Kau et al. · Journal of Consumer Marketing · 2004 · 175 citations

Social Sciences, Economics, Social Psychology +15