Concepedia

Kwon Jung

KJ

10

Publications

827

Citations

10

H-Index

2000

Active since

Affiliations

National University of Singapore(Current)

Kwon Jung is an author at National University of Singapore specializing in marketing, business, and consumer research.

Top concepts

BusinessMarketingManagementConsumer ResearchCultureConsumer BehaviorInteractive MarketingInternational RelationsConsumer Decision MakingBias

Publications per year

2000–2016

10

Publications

10

Understanding consumer animosity in an international crisis: nature, antecedents, and consequences

Siew Meng Leong, Joseph A. Cote, Swee Hoon Ang et al. · Journal of International Business Studies · 2008 · 178 citations

Consumer Decision Making, Consumer Culture, Consumer Study +10

Animosity towards economic giants: what the little guys think

Swee Hoon Ang, Kwon Jung, Ah Keng Kau et al. · Journal of Consumer Marketing · 2004 · 172 citations

Asian Crisis, Economics, Culture +14

A Typology of Animosity and its Cross-National Validation

Kwon Jung, Swee Hoon Ang, Siew Meng Leong et al. · Journal of Cross-Cultural Psychology · 2002 · 164 citations

Social Identity, Culture, Cross-national Validation +15

The Influence of Materialistic Inclination on Values, Life Satisfaction and Aspirations: An Empirical Analysis

Kau Ah Keng, Kwon Jung, Tan Soo Jiuan et al. · Social Indicators Research · 2000 · 126 citations

Online shoppers' response to price comparison sites

Kwon Jung, Yoon C. Cho, Sun Lee · Journal of Business Research · 2014 · 46 citations

Electronic Marketplace, Online Customer Behavior, Digital Marketing +7

Rows per page

1–5 of 10