Concepedia

Yoon C. Cho

YC

3

Publications

85

Citations

3

H-Index

2011

Active since

Affiliations

Georgia Institute of Technology(Current)

Yoon C. Cho is an author at Georgia Institute of Technology specializing in interactive marketing, management, and business.

Top concepts

Publications per year

2011–2014

3

Publications

3

Online shoppers' response to price comparison sites

Kwon Jung, Yoon C. Cho, Sun Lee · Journal of Business Research · 2014 · 46 citations

, , +7

Analyzing online customer dissatisfaction toward perishable goods

Yoon C. Cho · Journal of Business Research · 2011 · 24 citations

, , +7

The Effects Of Customer Dissatisfaction On Switching Behavior In The Service Sector

Yoon C. Cho, Juyeon Song · Journal of Business & Economics Research (JBER) · 2012 · 15 citations · Full text

, , +20

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