Concepedia

Ah Keng Kau

AK

10

Publications

1.3K

Citations

10

H-Index

1990

Active since

Affiliations

National University of Singapore(Current)

Ah Keng Kau is an author at National University of Singapore specializing in culture, marketing, and management.

Top concepts

CultureMarketingManagementConsumer BehaviorConsumer ResearchBusinessEducationCustomer SatisfactionQuality Of LifeConsumer Culture

Publications per year

1990–2008

10

Publications

10

Typology of online shoppers

Ah Keng Kau, Ying‐Chan Tang, Sanjoy Ghose · Journal of Consumer Marketing · 2003 · 281 citations

Customer Satisfaction, Digital Marketing, E-commerce +20

The morality of software piracy: A cross-cultural analysis

William R. Swinyard, Ah Keng Kau · Journal of Business Ethics · 1990 · 259 citations

Computer Ethic, Culture, Piracy Protection +7

Understanding consumer animosity in an international crisis: nature, antecedents, and consequences

Siew Meng Leong, Joseph A. Cote, Swee Hoon Ang et al. · Journal of International Business Studies · 2008 · 178 citations

Consumer Decision Making, Consumer Culture, Consumer Study +10

Animosity towards economic giants: what the little guys think

Swee Hoon Ang, Kwon Jung, Ah Keng Kau et al. · Journal of Consumer Marketing · 2004 · 172 citations

Asian Crisis, Economics, Culture +14

A Typology of Animosity and its Cross-National Validation

Kwon Jung, Swee Hoon Ang, Siew Meng Leong et al. · Journal of Cross-Cultural Psychology · 2002 · 164 citations

Social Identity, Culture, Cross-national Validation +15

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