Concepedia
Statistics
Publications
34
Citations
3.3K
H-Index
25
Active since
1989
Affiliations
University of Wisconsin–Milwaukee(Current)
East Texas A&M University
Carnegie Mellon University
Mississippi State University
Sanjoy Ghose is an author at University of Wisconsin–Milwaukee specializing in marketing, management, and business.
Top concepts
MarketingManagementBusinessConsumer ResearchEconomicsInteractive MarketingEngineeringConsumer BehaviorBusiness AnalyticsCustomer Satisfaction
Publications per year
1989–2022
Interactive Functions and Their Impacts on the Appeal of Internet Presence Sites
Sanjoy Ghose, Wenyu Dou · Journal of Advertising Research · 1998 · 509 citations
Their Impacts, Social Media, Interactive Functions +14
Reciprocal Spillover Effects: A Strategic Benefit of Brand Extensions
Subramanian Balachander, Sanjoy Ghose · Journal of Marketing · 2003 · 414 citations
Consumer Uncertainty, Brand Strategy, Consumer Research +17
Segmenting consumers based on the benefits and risks of Internet shopping
Amit Bhatnagar, Sanjoy Ghose · Journal of Business Research · 2003 · 346 citations
Marketing Analytics, Customer Satisfaction, Online Customer Behavior +10
A latent class segmentation analysis of e-shoppers
Amit Bhatnagar, Sanjoy Ghose · Journal of Business Research · 2002 · 303 citations
Interactive Marketing, Management, Consumer Research +6
Typology of online shoppers
Ah Keng Kau, Ying‐Chan Tang, Sanjoy Ghose · Journal of Consumer Marketing · 2003 · 281 citations
Customer Satisfaction, Digital Marketing, E-commerce +20
1–5 of 34