Concepedia
Statistics
Publications
34
Citations
3.4K
H-Index
25
Active since
1989
Affiliations
University of Wisconsin–Milwaukee(Current)
Ben-Gurion University of the Negev
East Texas A&M University
Carnegie Mellon University
University School of Milwaukee
Sanjoy Ghose is an author at University of Wisconsin–Milwaukee specializing in business, marketing, and marketing management.
Publications per year
1989–2022
Interactive Functions and Their Impacts on the Appeal of Internet Presence Sites
Sanjoy Ghose, Wenyu Dou · Journal of Advertising Research · 1998 · 512 citations
Social Sciences, Communication, Interaction Design +14
Reciprocal Spillover Effects: A Strategic Benefit of Brand Extensions
Subramanian Balachander, Sanjoy Ghose · Journal of Marketing · 2003 · 418 citations
Business, Marketing, Marketing Management +11
Segmenting consumers based on the benefits and risks of Internet shopping
Amit Bhatnagar, Sanjoy Ghose · Journal of Business Research · 2003 · 347 citations
Business, Marketing, Marketing Management +12
A latent class segmentation analysis of e-shoppers
Amit Bhatnagar, Sanjoy Ghose · Journal of Business Research · 2002 · 304 citations
Business, Information Systems, Management Information Systems +12
Typology of online shoppers
Ah Keng Kau, Ying‐Chan Tang, Sanjoy Ghose · Journal of Consumer Marketing · 2003 · 283 citations
Business, Information Systems, Marketing +16
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