Swee Hoon Ang

Spot the difference: consumer responses towards counterfeits

Swee Hoon Ang, Peng Sim Cheng, Elison Ai Ching Lim et al. · Journal of Consumer Marketing · 2001 · 536 citations

The Influence of Metaphors and Product Type on Brand Personality Perceptions and Attitudes

Swee Hoon Ang, Elison Ai Ching Lim · Journal of Advertising · 2006 · 263 citations

Customer Satisfaction, Product Type, Consumer Research +17

The Asian Apocalypse: Crisis Marketing for Consumers and Businesses

Swee Hoon Ang, Siew Meng Leong, Philip Kotler · Long Range Planning · 2000 · 194 citations

Asian Apocalypse, Intercultural Marketing, Management +4

Exploring the dimensions of ad creativity

Swee Hoon Ang, Sharon Low · Psychology and Marketing · 2000 · 189 citations

Favorable Brand Attitude, Brand Strategy, Consumer Research +21

Hedonic vs. utilitarian consumption: A cross-cultural perspective based on cultural conditioning

Elison Ai Ching Lim, Swee Hoon Ang · Journal of Business Research · 2007 · 184 citations

Cultural Conditioning, Culture, Consumer Culture +8