Concepedia

Swee Hoon Ang

SH

Statistics

Publications

29

Citations

2.8K

H-Index

20

Active since

1996

Affiliations

National University of Singapore(Current)

The University of Melbourne

Washington State University Vancouver

Swee Hoon Ang is an author at National University of Singapore specializing in marketing, business, and marketing management.

Publications per year

1996–2021

29

Publications

29

Spot the difference: consumer responses towards counterfeits

Swee Hoon Ang, Peng Sim Cheng, Elison Ai Ching Lim et al. · Journal of Consumer Marketing · 2001 · 538 citations

Business, Marketing, Social Psychology +16

The Influence of Metaphors and Product Type on Brand Personality Perceptions and Attitudes

Swee Hoon Ang, Elison Ai Ching Lim · Journal of Advertising · 2006 · 269 citations

Business, Marketing, Marketing Management +17

The Asian Apocalypse: Crisis Marketing for Consumers and Businesses

Swee Hoon Ang, Siew Meng Leong, Philip Kotler · Long Range Planning · 2000 · 196 citations

Management, Marketing, Marketing Management +10

Hedonic vs. utilitarian consumption: A cross-cultural perspective based on cultural conditioning

Elison Ai Ching Lim, Swee Hoon Ang · Journal of Business Research · 2007 · 189 citations

Business, Marketing, Marketing Management +16

Exploring the dimensions of ad creativity

Swee Hoon Ang, Sharon Low · Psychology and Marketing · 2000 · 189 citations

Business, Marketing, Advertising +10

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