Concepedia

Peng Sim Cheng

PS

Statistics

Publications

3

Citations

626

H-Index

3

Active since

1989

Affiliations

National University of Singapore(Current)

Peng Sim Cheng is an author at National University of Singapore specializing in health promotion, behavioral decision making, and genetically modified crops.

Top concepts

Publications per year

1989–2001

3

Publications

3

Spot the difference: consumer responses towards counterfeits

Swee Hoon Ang, Peng Sim Cheng, Elison Ai Ching Lim et al. · Journal of Consumer Marketing · 2001 · 536 citations

Perceptions and Attitudes of Singaporeans towards Genetically Modified Food

Saroja Subrahmanyan, Peng Sim Cheng · Journal of Consumer Affairs · 2000 · 65 citations

, , +23

The relationship between moral decisions and their consequences: A tradeoff analysis approach

William R. Swinyard, Thomas J. DeLong, Peng Sim Cheng · Journal of Business Ethics · 1989 · 25 citations

, , +11

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