Concepedia

Elison Ai Ching Lim

EA

Statistics

Publications

15

Citations

1.6K

H-Index

14

Active since

2001

Affiliations

National University of Singapore(Current)

The University of Melbourne

Nanyang Technological University

Nanyang Polytechnic

University of Leeds

Elison Ai Ching Lim is an author at National University of Singapore specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchAdvertisingCommunicationConsumer BehaviorBusinessBrand EquityBrand AwarenessInteractive Marketing

Publications per year

2001–2018

15

Publications

15

Spot the difference: consumer responses towards counterfeits

Swee Hoon Ang, Peng Sim Cheng, Elison Ai Ching Lim et al. · Journal of Consumer Marketing · 2001 · 536 citations

The Influence of Metaphors and Product Type on Brand Personality Perceptions and Attitudes

Swee Hoon Ang, Elison Ai Ching Lim · Journal of Advertising · 2006 · 263 citations

Customer Satisfaction, Product Type, Consumer Research +17

Hedonic vs. utilitarian consumption: A cross-cultural perspective based on cultural conditioning

Elison Ai Ching Lim, Swee Hoon Ang · Journal of Business Research · 2007 · 184 citations

Cultural Conditioning, Culture, Consumer Culture +8

In-store music and consumer–brand relationships: Relational transformation following experiences of (mis)fit

Michaël Beverland, Elison Ai Ching Lim, Michael Morrison et al. · Journal of Business Research · 2006 · 157 citations

Marketing, Relationship Marketing, Consumer–brand Relationships +11

Exploring the dark side of pet ownership: Status- and control-based pet consumption

Michaël Beverland, Francis Farrelly, Elison Ai Ching Lim · Journal of Business Research · 2007 · 113 citations

Control-based Pet Consumption, Dark Side, Public Policy +9

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