Michaël Beverland

The Quest for Authenticity in Consumption: Consumers’ Purposive Choice of Authentic Cues to Shape Experienced Outcomes

Michaël Beverland, Francis Farrelly · Journal of Consumer Research · 2009 · 942 citations

Business, Marketing, Consumer Behavior +16

Doing Design Thinking: Conceptual Review, Synthesis, and Research Agenda

Pietro Micheli, Sarah J. S. Wilner, Sabeen Hussain Bhatti et al. · Journal of Product Innovation Management · 2018 · 676 citations · Full text

Arts, Design, Innovation Management +13

Measuring consumer-based brand authenticity

Julie Napoli, Sonia Dickinson, Michaël Beverland et al. · Journal of Business Research · 2013 · 665 citations · Full text

Business, Marketing, Marketing Management +12

The ‘real thing’: Branding authenticity in the luxury wine trade

Michaël Beverland · Journal of Business Research · 2005 · 587 citations

Business, Marketing, Marketing Management +16

Projecting Authenticity Through Advertising: Consumer Judgments of Advertisers' Claims

Michaël Beverland, Adam Lindgreen, Michiel W. Vink · Journal of Advertising · 2008 · 489 citations

Business, Marketing, Marketing Management +13