Michaël Beverland - Concepedia

Author

Michaël Beverland

Also Known As

Beverland, M, Beverland, Michael, Beverland, Michael B., Beverland, Michael, M Beverland, Michael B Beverland, Michael B. Beverland, Michael Beverland, Michael Beverland (17239345), Michaël Beverland

274

Publications

9.6K

Citations

H-Index

211

Concepts

All Affiliations

Monash University The University of Melbourne RMIT University University of Bath University of Sussex

About

Michaël Beverland is an author at Monash University specializing in management, marketing, and business.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	33	48	4.1K
2	Arts	9	9	1.4K
3	Education	9	9	1.3K
4	Health Sciences	2	2	60
5	Engineering	1	1	18

Michaël Beverland

Publications

8.6K

Citations

H-Index

Page 1

	Year	Citations
The Quest for Authenticity in Consumption: Consumers’ Purposive Choice of Authentic Cues to Shape Experienced Outcomes Michaël Beverland, Francis Farrelly Journal of Consumer Research	2009	892
Doing Design Thinking: Conceptual Review, Synthesis, and Research Agenda Pietro Micheli, Sarah J. S. Wilner, Sabeen Hussain Bhatti, Journal of Product Innovation Management Essential AttributesDesign InnovationInnovative ApproachesPerformance StudiesDesign Thinking Literature	2018	639
Measuring consumer-based brand authenticity Julie Napoli, Sonia Dickinson, Michaël Beverland, Journal of Business Research Brand EquityManagementBusinessBrand LoyaltyConsumer Research	2013	610
The ‘real thing’: Branding authenticity in the luxury wine trade Michaël Beverland Journal of Business Research MarketingLuxury Wine TradeConsumer CultureBrand PositioningFashion	2005	567
Why pass on viral messages? Because they connect emotionally Angela R. Dobele, Adam Lindgreen, Michaël Beverland, Business Horizons Viral MarketingSocial MediaHuman CommunicationInterpersonal CommunicationCommunication Effects	2007	483
Projecting Authenticity Through Advertising: Consumer Judgments of Advertisers' Claims Michaël Beverland, Adam Lindgreen, Michiel W. Vink Journal of Advertising Consumer ResearchBrand StrategyConsumer JudgmentsContemporary MarketingApproximate Authenticity	2008	476
Controlled infection! Spreading the brand message through viral marketing Angela R. Dobele, David John Toleman, Michaël Beverland Business Horizons Viral MarketingAdvertisingDigital MarketingManagementMarketing Communication	2005	262
Reconciling the tension between consistency and relevance: design thinking as a mechanism for brand ambidexterity Michaël Beverland, Sarah J. S. Wilner, Pietro Micheli Journal of the Academy of Marketing Science Brand EquityDesignManagementBrand StrategyDesign Thinking	2015	194
Uncovering “theories‐in‐use”: building luxury wine brands Michaël Beverland European Journal of Marketing LuxuryTacit UnderstandingConsumer ResearchBrand Strategy“ Theories‐in‐use ”	2004	179
MANAGING INTEGRATED MARKETING COMMUNICATION (IMC) THROUGH STRATEGIC DECOUPLING: How Luxury Wine Firms Retain Brand Leadership While Appearing to Be Wedded to the Past Michaël Beverland, Sandra Luxton Journal of Advertising Brand StrategyThrough Strategic DecouplingPersonal BrandingManagementMarketing Communication	2005	173

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