Concepedia

Julie Napoli

JN

Statistics

Publications

18

Citations

1.9K

H-Index

15

Active since

1999

Affiliations

Curtin University(Current)

Monash University

The University of Melbourne

University of Bath

RMIT University

Julie Napoli is an author at Curtin University specializing in management, marketing, and business.

Top concepts

ManagementMarketingBusinessBrand EquityBrand AwarenessBrand StrategyBrand ManagementBrand DevelopmentEducationAdvertising

Publications per year

1999–2020

18

Publications

18

Measuring consumer-based brand authenticity

Julie Napoli, Sonia Dickinson, Michaël Beverland et al. · Journal of Business Research · 2013 · 610 citations · Full text

Brand Equity, Management, Business +5

Brand Management in Small to Medium-Sized Enterprises*

Pierre Berthon, Michael T. Ewing, Julie Napoli · Journal of Small Business Management · 2008 · 267 citations

Small Business Marketing, Brand Equity, Substantial Marketing Budgets +11

Developing and validating a multidimensional nonprofit brand orientation scale

Michael T. Ewing, Julie Napoli · Journal of Business Research · 2004 · 214 citations

Marketing, Customer Satisfaction, Management +6

Industrial global brand leadership: A capabilities view

Michaël Beverland, Julie Napoli, Adam Lindgreen · Industrial Marketing Management · 2006 · 141 citations

Management, Business, Brand Development +12

The impact of the Internet on the distribution value chain

Clive D. L. Wynne, Pierre Berthon, Leyland Pitt et al. · International Marketing Review · 2001 · 118 citations

Digital Business, Internet Science, Tourism Industry +17

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