Michael T. Ewing

Captivating company: dimensions of attractiveness in employer branding

Pierre Berthon, Michael T. Ewing, Li Lian Hah · International Journal of Advertising · 2005 · 1.2K citations · Full text

Business, Human Resource Management, Marketing +7

How corporate reputation, quality, and value influence online loyalty

Albert Caruana, Michael T. Ewing · Journal of Business Research · 2009 · 313 citations

Business, Marketing, Marketing Management +14

The Effects of the Social Structure of Digital Networks on Viral Marketing Performance

Mauro Bampo, Michael T. Ewing, Dineli R Mather et al. · Information Systems Research · 2008 · 311 citations · Full text

Social Sciences, Communication, Marketing +14

Employment branding in the knowledge economy

Michael T. Ewing, Leyland Pitt, Nigel De Bussy et al. · International Journal of Advertising · 2002 · 300 citations · Full text

Business, Marketing, Marketing Management +8

Brand Management in Small to Medium-Sized Enterprises*

Pierre Berthon, Michael T. Ewing, Julie Napoli · Journal of Small Business Management · 2008 · 268 citations

Business, Marketing, Marketing Management +13