Concepedia

Sonia Dickinson

SD

16

Publications

1.4K

Citations

15

H-Index

2004

Active since

Affiliations

Curtin University(Current)

Queensland University of Technology

University of Northampton

University of Technology Sydney

University of Bath

Sonia Dickinson is an author at Curtin University specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessBrand EquityBrand AwarenessCommunicationBrand StrategyBrand DevelopmentBusiness Strategy

Publications per year

2004–2020

16

Publications

16

Measuring consumer-based brand authenticity

Julie Napoli, Sonia Dickinson, Michaël Beverland et al. · Journal of Business Research · 2013 · 610 citations · Full text

Brand Equity, Management, Business +5

Communicating sustainability

Donna Gill, Sonia Dickinson, Arno Scharl · Journal of Communication Management · 2008 · 164 citations

Integrated Reporting, Sustainability Reporting, Tbl Reporting +16

Evaluations of branding alliances between non‐profit and commercial brand partners: the transfer of affect

Sonia Dickinson, Alison Barker · International Journal of Nonprofit and Voluntary Sector Marketing · 2006 · 104 citations

Brand Strategy, Consumer Research, Commercial Brand Partners +17

The brand authenticity continuum: strategic approaches for building value

Julie Napoli, Sonia Dickinson, Michaël Beverland · Journal of Marketing Management · 2016 · 101 citations

Buy, boycott or blog

Gayle Kerr, Kathleen Mortimer, Sonia Dickinson et al. · European Journal of Marketing · 2012 · 90 citations

Digital Marketing, Emerging Media, Targeted Advertising +26

Rows per page

1–5 of 16