Concepedia

Gayle Kerr

GK

Statistics

Publications

39

Citations

2.3K

H-Index

24

Active since

1999

Affiliations

Queensland University of Technology(Current)

Curtin University

Northwestern University

University of Denver

University of Technology Sydney

Gayle Kerr is an author at Queensland University of Technology specializing in management, marketing, and marketing communication.

Top concepts

MarketingManagementMarketing CommunicationAdvertisingConsumer ResearchCommunicationInteractive MarketingArtsConsumer BehaviorMarketing Insights

Publications per year

1999–2023

39

Publications

39

Avoidance of Advertising in Social Networking Sites

Louise Kelly, Gayle Kerr, Judy Drennan · Journal of Interactive Advertising · 2010 · 466 citations

Social Media, Advertising, Advertising Medium +14

The elaboration likelihood model: review, critique and research agenda

Philip J. Kitchen, Gayle Kerr, Don E. Schultz et al. · European Journal of Marketing · 2014 · 334 citations · Full text

Behavioral Decision Making, Persuasive Technology, Consumer Research +22

Consumer‐based brand equity for Australia as a long‐haul tourism destination in an emerging market

Steven Pike, Constanza Bianchi, Gayle Kerr et al. · International Marketing Review · 2010 · 297 citations

Tourism Performance, Tourism Supply, Branding Literature +18

An inside-out approach to integrated marketing communication

Gayle Kerr, Don E. Schultz, Charles H. Patti et al. · International Journal of Advertising · 2008 · 98 citations

Entertainment Marketing, Digital Marketing, Minor Imc Theory +19

Buy, boycott or blog

Gayle Kerr, Kathleen Mortimer, Sonia Dickinson et al. · European Journal of Marketing · 2012 · 90 citations

Digital Marketing, Emerging Media, Targeted Advertising +26

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