Concepedia

Gayle Kerr

GK

Statistics

Publications

41

Citations

2.4K

H-Index

25

Active since

1999

Affiliations

Queensland University of Technology(Current)

Curtin University

Northwestern University

University of Denver

University of Technology Sydney

Gayle Kerr is an author at Queensland University of Technology specializing in marketing, communication, and advertising.

Publications per year

1999–2023

41

Publications

41

Avoidance of Advertising in Social Networking Sites

Louise Kelly, Gayle Kerr, Judy Drennan · Journal of Interactive Advertising · 2010 · 470 citations

Business, Communication, Marketing +17

The elaboration likelihood model: review, critique and research agenda

Philip J. Kitchen, Gayle Kerr, Don E. Schultz et al. · European Journal of Marketing · 2014 · 352 citations · Full text

Social Sciences, Communication, Social Psychology +14

Consumer‐based brand equity for Australia as a long‐haul tourism destination in an emerging market

Steven Pike, Constanza Bianchi, Gayle Kerr et al. · International Marketing Review · 2010 · 299 citations

Management, Marketing, Marketing Management +10

An inside-out approach to integrated marketing communication

Gayle Kerr, Don E. Schultz, Charles H. Patti et al. · International Journal of Advertising · 2008 · 99 citations

Business, Communication, Marketing +9

Buy, boycott or blog

Gayle Kerr, Kathleen Mortimer, Sonia Dickinson et al. · European Journal of Marketing · 2012 · 92 citations

Business, Communication, Marketing +17

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