Concepedia
Statistics
Publications
69
Citations
4.3K
H-Index
33
Active since
1984
Affiliations
Northwestern University(Current)
University of Wisconsin–Whitewater
Queensland University of Technology
University of Nevada, Las Vegas
University of Hull
Don E. Schultz is an author at Northwestern University specializing in marketing, business, and marketing strategy.
Publications per year
1984–2019
Social media's slippery slope: challenges, opportunities and future research directions
Don E. Schultz, James W. Peltier · Journal of Research in Interactive Marketing · 2013 · 364 citations
Business, Marketing, Marketing Management +9
The elaboration likelihood model: review, critique and research agenda
Philip J. Kitchen, Gayle Kerr, Don E. Schultz et al. · European Journal of Marketing · 2014 · 352 citations · Full text
Social Sciences, Communication, Social Psychology +14
Integrated Marketing Communications in U.S. Advertising Agencies: An Exploratory Study
Don E. Schultz, Philip J. Kitchen · Journal of Advertising Research · 1997 · 202 citations
Business, Marketing, Marketing Management +13
Transitioning marketing communication into the twenty-first century
Don E. Schultz, Heidi F. Schultz · Journal of Marketing Communications · 1998 · 195 citations
Business, Information Technology, Marketing +7
A Multi-Country Comparison of the Drive for IMC
Philip J. Kitchen, Don E. Schultz · Journal of Advertising Research · 1999 · 195 citations
Engineering, Automotive Engineering, Mechatronics Engineering +5
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