Don E. Schultz - Concepedia

Author

Don E. Schultz

Also Known As

D SCHULTZ, D Schultz, D. SCHULTZ, D. Schultz, DON SCHULTZ, Don E Schultz, Don E. Schultz, Don E. Shultz, Don E.Schultz, Don Schultz

374

Publications

Citations

H-Index

194

Concepts

All Affiliations

Northwestern University University of Wisconsin–Whitewater Queensland University of Technology University of Nevada, Las Vegas Dong-Eui University

About

Don E. Schultz is an author at Northwestern University specializing in management, marketing, and business.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	27	48	2.8K
2	Business	21	34	1.6K
3	Arts	15	15	1.1K
4	Engineering	6	6	485
5	Education	4	4	159

Don E. Schultz

Publications

3.7K

Citations

H-Index

Page 1

	Year	Citations
The elaboration likelihood model: review, critique and research agenda Philip J. Kitchen, Gayle Kerr, Don E. Schultz, European Journal of Marketing Behavioral Decision MakingPersuasive TechnologyConsumer ResearchElaboration Likelihood ModelGreater Conceptualization	2014	334
Integrated Marketing Communications in U.S. Advertising Agencies: An Exploratory Study Don E. Schultz, Philip J. Kitchen Journal of Advertising Research Marketing AnalyticsCustomer SatisfactionDigital MarketingTargeted AdvertisingU.s. Advertising Agencies	1997	200
A Multi-Country Comparison of the Drive for IMC Philip J. Kitchen, Don E. Schultz Journal of Advertising Research Automotive EngineeringEngineeringVehicle TechnologySystems EngineeringMulti-country Comparison	1999	193
Transitioning marketing communication into the twenty-first century Don E. Schultz, Heidi F. Schultz Journal of Marketing Communications Interactive MarketingHistory Of MarketingManagementBusinessMarketing Communication	1998	191
Customer/Brand Loyalty in an Interactive Marketplace Don E. Schultz, Scott Bailey Journal of Advertising Research Customer ExperienceCustomer SatisfactionDigital MarketingConsumer ResearchManagement	2000	154
The inevitability of integrated communications Don E. Schultz Journal of Business Research EngineeringIntegrated CommunicationsCommunication EngineeringAdaptive CommunicationCommunication Interface	1996	148
Interactive integrated marketing communication: combining the power of IMC, the new media and database marketing James W. Peltier, John A. Schibrowsky, Don E. Schultz International Journal of Advertising Marketing AnalyticsCustomer SatisfactionDigital MarketingBusiness IntelligenceDatabase Marketing	2003	135
A Response to 'Theoretical Concept or Management Fashion' Don E. Schultz, Philip J. Kitchen Journal of Advertising Research	2000	129
Integrated Marketing Communications: Practice Leads Theory Philip J. Kitchen, Ilchul Kim, Don E. Schultz Journal of Advertising Research Outpatient ClinicsHealth Care DisparityMultichannel MarketingHealth DisparitiesReferral Inequalities	2008	113
Simultaneous media usage: a critical consumer orientation to media planning Joseph J. Pilotta, Don E. Schultz, Gary Drenik, Journal of Consumer Behaviour Digital MarketingEmerging MediaMedium ManagementCommunicationMedia Studies	2004	111

Page 1