Concepedia
Statistics
Publications
81
Citations
4.8K
H-Index
41
Active since
1986
Affiliations
University of Hull(Current)
École Supérieure de Commerce de Rennes
University of Salford
ICN Business School
Brunel University of London
Philip J. Kitchen is an author at University of Hull specializing in marketing, business, and marketing strategy.
Publications per year
1986–2023
Status and Conspicuousness – Are They Related? Strategic Marketing Implications for Luxury Brands
Yann Truong, Geoff Simmons, Rodd McColl et al. · Journal of Strategic Marketing · 2008 · 267 citations
Business, Marketing, Marketing Management +11
Internal communication during change management
Philip J. Kitchen, Finbarr Daly · Corporate Communications An International Journal · 2002 · 223 citations
Management, Change Management, Strategic Management +10
Integrated Marketing Communications in U.S. Advertising Agencies: An Exploratory Study
Don E. Schultz, Philip J. Kitchen · Journal of Advertising Research · 1997 · 202 citations
Business, Marketing, Marketing Management +13
A Multi-Country Comparison of the Drive for IMC
Philip J. Kitchen, Don E. Schultz · Journal of Advertising Research · 1999 · 195 citations
Engineering, Automotive Engineering, Mechatronics Engineering +5
Integrating identity, strategy and communications for trust, loyalty and commitment
T.C. Melewar, Pantea Foroudi, Suraksha Gupta et al. · European Journal of Marketing · 2017 · 194 citations · Full text
Business, Marketing, Retail Management +15
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