Pantea Foroudi

Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance

Pantea Foroudi · International Journal of Hospitality Management · 2018 · 417 citations

Business, Marketing, Marketing Management +11

Investigating the effects of smart technology on customer dynamics and customer experience

Pantea Foroudi, Suraksha Gupta, Uthayasankar Sivarajah et al. · Computers in Human Behavior · 2017 · 271 citations · Full text

Business, Information Systems, Retail Management +15

Marketing innovation: A consequence of competitiveness

Suraksha Gupta, Naresh K. Malhotra, Michael Czinkota et al. · Journal of Business Research · 2016 · 265 citations · Full text

Management, Marketing, Marketing Management +12

Linking corporate logo, corporate image, and reputation: An examination of consumer perceptions in the financial setting

Pantea Foroudi, T.C. Melewar, Suraksha Gupta · Journal of Business Research · 2014 · 261 citations

Business, Marketing, Marketing Management +15

Perceptional components of brand equity: Configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention

Pantea Foroudi, Zhongqi Jin, Suraksha Gupta et al. · Journal of Business Research · 2018 · 244 citations

Business, Marketing, Marketing Management +17