Concepedia
Statistics
Publications
14
Citations
874
H-Index
Active since
1990
Affiliations
Georgetown University(Current)
Middlesex University
University of Kent
Newcastle University
University of Aberdeen
Michael Czinkota is an author at Georgetown University specializing in business, management, and marketing.
Top concepts
BusinessManagementMarketingGlobal StrategyStrategic ManagementBusiness StrategyGlobalizationInternational BusinessInternational ManagementBrand Equity
Publications per year
1990–2023
Marketing innovation: A consequence of competitiveness
Suraksha Gupta, Naresh K. Malhotra, Michael Czinkota et al. · Journal of Business Research · 2016 · 258 citations · Full text
Customer Satisfaction, International Marketing, Management +12
The relationship between legitimacy, reputation, sustainability and branding for companies and their supply chains
Michael Czinkota, Hans Ruediger Kaufmann, Gianpaolo Basile · Industrial Marketing Management · 2014 · 214 citations
Brand Strategy, Sustainable Value Creation, Sustainable Supply Chain Management +16
Embedding knowledge and value of a brand into sustainability for differentiation
Suraksha Gupta, Michael Czinkota, T.C. Melewar · Journal of World Business · 2012 · 72 citations
Brand Equity, Design, Value Theory +12
Strategic ambidexterity and its performance implications for emerging economies multinationals
Zaheer Khan, Joseph Amankwah‐Amoah, Yong Kyu Lew et al. · International Business Review · 2020 · 57 citations
Emerging Market, International Management, Economics +13
Corporate branding and transformational leadership in turbulent times
Hans Ruediger Kaufmann, Demetris Vrontis, Michael Czinkota et al. · Journal of Product & Brand Management · 2012 · 45 citations
Transformational Leadership, Brand Strategy, Personal Branding +17
Rows per page
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