Concepedia

Hans Ruediger Kaufmann

HR

27

Publications

1.6K

Citations

20

H-Index

2008

Active since

Affiliations

University of Nicosia(Current)

Iscte – Instituto Universitário de Lisboa

University of Applied Management Studies

International Business School at Vilnius University

University of Aveiro

Hans Ruediger Kaufmann is an author at University of Nicosia specializing in management, business, and marketing.

Top concepts

Publications per year

2008–2020

27

Publications

27

Factors Affecting Consumers' Green Purchasing Behavior: An Integrated Conceptual Framework

Hans Ruediger Kaufmann, Mohammad Fateh Ali Khan Panni, Yianna Orphanidou · Econstor (Econstor) · 2012 · 221 citations · Full text

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The relationship between legitimacy, reputation, sustainability and branding for companies and their supply chains

Michael Czinkota, Hans Ruediger Kaufmann, Gianpaolo Basile · Industrial Marketing Management · 2014 · 214 citations

, , +16

Exploring behavioural branding, brand love and brand co-creation

Hans Ruediger Kaufmann, Sandra María Correia Loureiro, Agapi Manarioti · Journal of Product & Brand Management · 2016 · 213 citations

, , +16

Identifying moderators of brand attachment for driving customer purchase intention of original vs counterfeits of luxury brands

Hans Ruediger Kaufmann, Dan Alex Petrovici, Cid Gonçalves Filho et al. · Journal of Business Research · 2016 · 145 citations · Full text

Antecedents and outcomes of online brand engagement

Sandra María Correia Loureiro, Tatjana Gorgus, Hans Ruediger Kaufmann · Online Information Review · 2017 · 135 citations

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