Cid Gonçalves Filho

Statistics

Publications

Citations

423

H-Index

Active since

2008

Affiliations

Universidade Fundação Mineira de Educação e Cultura(Current)

Universidade Federal de Minas Gerais

University of Applied Management Studies

Rollins College

Pontificia Universidad Católica del Perú

Cid Gonçalves Filho is an author at Universidade Fundação Mineira de Educação e Cultura specializing in marketing, marketing management, and business.

ORCID

Publications per year

2008–2023

Publications

Identifying moderators of brand attachment for driving customer purchase intention of original vs counterfeits of luxury brands

Hans Ruediger Kaufmann, Dan Alex Petrovici, Cid Gonçalves Filho et al. · Journal of Business Research · 2016 · 149 citations · Full text

Business, Marketing, Marketing Management +16

The effect of product category on consumer brand relationships

Marc Fetscherin, Michèle Boulanger, Cid Gonçalves Filho et al. · Journal of Product & Brand Management · 2014 · 111 citations

Business, Marketing, Marketing Management +17

Sharing is entertaining: the impact of consumer values on video sharing and brand equity

Gustavo Quiroga Souki, Flávia Braga Chinelato, Cid Gonçalves Filho · Journal of Research in Interactive Marketing · 2021 · 42 citations · Full text

Business, Marketing, Marketing Management +15

Perceived quality, satisfaction and customer loyalty: an empirical study in the mobile phones sector in Brazil

Gustavo Quiroga Souki, Cid Gonçalves Filho · International Journal of Internet and Enterprise Management · 2008 · 23 citations

Business, Marketing, Marketing Management +17

Does brand-relationships matter? The role of brand attachment in salesperson performance in retailing

Flávia Braga Chinelato, Cid Gonçalves Filho, Clodoaldo Lopes Nizza Júnior · Spanish Journal of Marketing - ESIC · 2021 · 16 citations · Full text

Business, Marketing, Marketing Management +13

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