Cid Gonçalves Filho

Identifying moderators of brand attachment for driving customer purchase intention of original vs counterfeits of luxury brands

Hans Ruediger Kaufmann, Dan Alex Petrovici, Cid Gonçalves Filho et al. · Journal of Business Research · 2016 · 145 citations · Full text

The effect of product category on consumer brand relationships

Marc Fetscherin, Michèle Boulanger, Cid Gonçalves Filho et al. · Journal of Product & Brand Management · 2014 · 107 citations

Consumer Research, Brand Strategy, Brand Love +16

Sharing is entertaining: the impact of consumer values on video sharing and brand equity

Gustavo Quiroga Souki, Flávia Braga Chinelato, Cid Gonçalves Filho · Journal of Research in Interactive Marketing · 2021 · 39 citations

Entertainment Marketing, Digital Marketing, Video Sharing +27

Perceived quality, satisfaction and customer loyalty: an empirical study in the mobile phones sector in Brazil

Gustavo Quiroga Souki, Cid Gonçalves Filho · International Journal of Internet and Enterprise Management · 2008 · 23 citations

Total Quality Management, Customer Satisfaction, Service Provider +14

Does brand-relationships matter? The role of brand attachment in salesperson performance in retailing

Flávia Braga Chinelato, Cid Gonçalves Filho, Clodoaldo Lopes Nizza Júnior · Spanish Journal of Marketing - ESIC · 2021 · 16 citations · Full text

Customer Satisfaction, Consumer Research, Brand Strategy +20