University of Applied Management Studies

Marketing's Influence within the Firm

Christian Homburg, John P. Workman, Harley Krohmer · Journal of Marketing · 1999 · 447 citations

Relationship Marketing, Customer Satisfaction, Management +10

Corruption and Entrepreneurship: How Formal and Informal Institutions Shape Small Firm Behavior in Transition and Mature Market Economies

Vartuhí Tonoyan, Robert Strohmeyer, Mohsin Habib et al. · Entrepreneurship Theory and Practice · 2010 · 443 citations

Economic Development, Entrepreneurship, Mature Market Economies +19

Marketing's Influence within the Firm

Christian Homburg, John P. Workman, Harley Krohmer · Journal of Marketing · 1999 · 211 citations

Organizational Characteristic, Brand Strategy, Contingency Theories +16

The Role of Soft Factors in Implementing a Service-Oriented Strategy in Industrial Marketing Companies

Christian Homburg, Christof Guenther · Journal of Business-to-Business Marketing · 2003 · 187 citations

Customer Satisfaction, Industrial Marketing Companies, Strategic Human Resources +19

Conspiracy Theories and Institutional Trust: Examining the Role of Uncertainty Avoidance and Active Social Media Use

Silvia Mari, Homero Gil de Zúñiga, Ahmet Süerdem et al. · Political Psychology · 2021 · 148 citations · Full text

Fake News, Social Influence, Political Polarization +20