Concepedia

John P. Workman

JP

33

Publications

5.1K

Citations

22

H-Index

1967

Active since

Affiliations

Creighton University(Current)

University of Mannheim

Utah State University

Texas A&M University

University of Applied Management Studies

John P. Workman is an author at Creighton University specializing in management, business, and marketing.

Top concepts

BusinessManagementMarketingBusiness StrategyMarketing ManagementStrategic ManagementMarketing CommunicationMarketing StrategyCustomer SatisfactionNew Product Development

Publications per year

1967–2012

33

Publications

33

Market Orientation, Creativity, and New Product Performance in High-Technology Firms

Subin Im, John P. Workman · Journal of Marketing · 2004 · 1.1K citations

Np Performance, Np Success, Innovation Management +17

A Configurational Perspective on Key Account Management

Christian Homburg, John P. Workman, Ove Jensen · Journal of Marketing · 2002 · 449 citations

Customer Satisfaction, Engineering, Information Security +25

Marketing's Influence within the Firm

Christian Homburg, John P. Workman, Harley Krohmer · Journal of Marketing · 1999 · 447 citations

Relationship Marketing, Customer Satisfaction, Management +10

Fundamental Changes in Marketing Organization: The Movement toward a Customer-Focused Organizational Structure

Christian Homburg, John P. Workman, Ove Jensen · Journal of the Academy of Marketing Science · 2000 · 409 citations

Customer Satisfaction, Management, Business +7

Intraorganizational Determinants of Key Account Management Effectiveness

John P. Workman, Christian Homburg, Ove Jensen · Journal of the Academy of Marketing Science · 2003 · 305 citations

Management Effectiveness, Accounting, Management +2

Rows per page

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