Harley Krohmer - Concepedia

Author

Harley Krohmer

University of Bern

Also Known As

Harley Krohmer, Krohmer, Harley, Krohmer, Harley 1970-

141

Publications

Citations

H-Index

Concepts

All Affiliations

University of Bern University of Mannheim Creighton University The University of Texas at Austin University of Pennsylvania

About

Harley Krohmer is an author at University of Bern specializing in management, business, and marketing.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	15	16	3.4K
2	Business	13	13	2K
3	Social Sciences	2	2	1.3K
4	Economics	2	2	47
5	Culture	1	1	45

Harley Krohmer

Publications

4.3K

Citations

H-Index

Page 1

	Year	Citations
Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self Lucia Malär, Harley Krohmer, Wayne D. Hoyer, Journal of Marketing Relative ImportanceConsumer ResearchBrand StrategyBrand LoyaltySocial Sciences	2011	1.2K
Marketing's Influence within the Firm Christian Homburg, John P. Workman, Harley Krohmer Journal of Marketing Relationship MarketingCustomer SatisfactionManagementBusinessMarketing Communication	1999	447
How Should Consumers’ Willingness to Pay be Measured? An Empirical Comparison of State-of-the-Art Approaches Klaus M. Miller, Reto Hofstetter, Harley Krohmer, Journal of Marketing Research	2011	426
How Should Consumers' Willingness to Pay Be Measured? An Empirical Comparison of State-of-The-Art Approaches Klaus M. Miller, Reto Hofstetter, Harley Krohmer, SSRN Electronic Journal	2011	260
Strategic consensus and performance: the role of strategy type and market-related dynamism Christian Homburg, Harley Krohmer, John P. Workman Strategic Management Journal	1999	256
When Hostile Consumers Wreak Havoc on Your Brand: The Phenomenon of Consumer Brand Sabotage Andrea Kähr, Bettina Nyffenegger, Harley Krohmer, Journal of Marketing Digital MarketingConsumer MotivationConsumer ResearchBrand StrategyConsumer Culture	2016	253
Configurations of Marketing and Sales: A Taxonomy Christian Homburg, Ove Jensen, Harley Krohmer Journal of Marketing Sales ManagementManagementBusinessMarketing CommunicationSale Research	2008	244
Marketing's Influence within the Firm Christian Homburg, John P. Workman, Harley Krohmer Journal of Marketing Organizational CharacteristicBrand StrategyContingency TheoriesOrganizational BehaviorInstitutional Factors	1999	211
A strategy implementation perspective of market orientation Christian Homburg, Harley Krohmer, John P. Workman Journal of Business Research Strategy TheoryCorporate StrategyStrategy Implementation PerspectiveManagementBusiness	2003	205
Should marketing be cross-functional? Conceptual development and international empirical evidence Harley Krohmer, Christian Homburg, John P. Workman Journal of Business Research Customer SatisfactionInternational Empirical EvidenceInternational MarketingIntercultural MarketingManagement	2002	183

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