Harley Krohmer

Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self

Lucia Malär, Harley Krohmer, Wayne D. Hoyer et al. · Journal of Marketing · 2011 · 1.3K citations

Business, Marketing, Marketing Management +14

Marketing's Influence within the Firm

Christian Homburg, John P. Workman, Harley Krohmer · Journal of Marketing · 1999 · 448 citations

Business, Marketing, Marketing Management +6

How Should Consumers’ Willingness to Pay be Measured? An Empirical Comparison of State-of-the-Art Approaches

Klaus M. Miller, Reto Hofstetter, Harley Krohmer et al. · Journal of Marketing Research · 2011 · 434 citations

Business, Economics, Marketing +17

How Should Consumers' Willingness to Pay Be Measured? An Empirical Comparison of State-of-The-Art Approaches

Klaus M. Miller, Reto Hofstetter, Harley Krohmer et al. · SSRN Electronic Journal · 2011 · 260 citations · Full text

Business, Business Economics, Economics +17

When Hostile Consumers Wreak Havoc on Your Brand: The Phenomenon of Consumer Brand Sabotage

Andrea Kähr, Bettina Nyffenegger, Harley Krohmer et al. · Journal of Marketing · 2016 · 259 citations

Business, Marketing, Marketing Management +14