Statistics
Publications
4
Citations
1.8K
H-Index
4
Active since
2011
Affiliations
Bettina Nyffenegger is an author at University of Bern specializing in business, marketing management, and brand management.
Publications per year
2011–2016
4
4
Service Brand Relationship Quality
Bettina Nyffenegger, Harley Krohmer, Wayne D. Hoyer et al. · Journal of Service Research · 2014 · 120 citations
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