Concepedia

Author

Bettina Nyffenegger

Also Known As

Bettina Nyffenegger, Nyffenegger, Bettina

37

Publications

1.7K

Citations

6

H-Index

25

Concepts

All Affiliations

BN

About

Bettina Nyffenegger is an author at University of Bern specializing in marketing, management, and brand equity.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Management

4

4

1.7K

2

Marketing

4

4

1.7K

3

Business

2

2

371

4

Social Sciences

1

1

1.2K

5

Psychology

1

1

1.2K

Bettina Nyffenegger

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4

Publications

1.7K

Citations

4

H-Index

YearCitations

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