Concepedia

Author

Bettina Nyffenegger

University of BernORCID

Also Known As

Bettina Nyffenegger, Nyffenegger, Bettina

37

Publications

1.7K

Citations

6

H-Index

25

Concepts

All Affiliations

University of BernThe University of Texas at Austin
BN

About

Bettina Nyffenegger is an author at University of Bern specializing in marketing, management, and brand equity.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Management

4

4

1.7K

2

Marketing

4

4

1.7K

3

Business

2

2

371

4

Social Sciences

1

1

1.2K

5

Psychology

1

1

1.2K

Bettina Nyffenegger

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4

Publications

1.7K

Citations

4

H-Index

YearCitations

Page 1