Concepedia

Author

Andrea Kähr

University of ZurichORCID

Also Known As

Andrea Giuffredi-Kähr, Andrea Giuffredi‐Kähr, Andrea Kähr, Giuffredi-Kähr, Andrea

25

Publications

382

Citations

5

H-Index

23

Concepts

All Affiliations

University of Zurich
AK

About

Andrea Kähr is an author at University of Zurich specializing in brand equity, consumer behavior, and management.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Management

2

2

282

2

Marketing

2

2

282

3

Business

1

1

253

4

Social Sciences

1

1

29

5

Psychology

1

1

29

Andrea Kähr

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3

Publications

357

Citations

3

H-Index

YearCitations

Page 1