Andrea Kähr

When Hostile Consumers Wreak Havoc on Your Brand: The Phenomenon of Consumer Brand Sabotage

Andrea Kähr, Bettina Nyffenegger, Harley Krohmer et al. · Journal of Marketing · 2016 · 259 citations

Business, Marketing, Marketing Management +14

Sponsorship Disclosure of Influencers – A Curse or a Blessing?

Andrea Kähr, Alisa Petrova, Lucia Malär · Journal of Interactive Marketing · 2022 · 84 citations

Social Sciences, Communication, Marketing +14

The Janus Face of Ideal Self-Congruence: Benefits for the Brand versus Emotional Distress for the Consumer

Lucia Malär, Daniela Herzog, Harley Krohmer et al. · Journal of the Association for Consumer Research · 2018 · 30 citations

Business, Marketing, Psychology +17

The Dark Triad of brand personality: Scale development and validation

Lucia Malär, Andrea Kähr · Psychology and Marketing · 2024 · 11 citations · Full text

Business, Marketing, Psychology +15