Concepedia
Statistics
Publications
1
Citations
30
H-Index
Active since
2018
Daniela Herzog is an author specializing in brand identity, consumer personality, and brand personality.
Publications per year
2018–2018
The Janus Face of Ideal Self-Congruence: Benefits for the Brand versus Emotional Distress for the Consumer
Lucia Malär, Daniela Herzog, Harley Krohmer et al. · Journal of the Association for Consumer Research · 2018 · 30 citations
Business, Marketing, Psychology +17
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