Lucia Malär

Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self

Lucia Malär, Harley Krohmer, Wayne D. Hoyer et al. · Journal of Marketing · 2011 · 1.3K citations

Business, Marketing, Marketing Management +14

Brand authenticity: An integrative framework and measurement scale

Felicitas Morhart, Lucia Malär, Amélie Guèvremont et al. · Journal of Consumer Psychology · 2014 · 965 citations

Business, Marketing, Marketing Management +15

Service Brand Relationship Quality

Bettina Nyffenegger, Harley Krohmer, Wayne D. Hoyer et al. · Journal of Service Research · 2014 · 120 citations

Business, Marketing, Marketing Management +15

Implementing an intended brand personality: a dyadic perspective

Lucia Malär, Bettina Nyffenegger, Harley Krohmer et al. · Journal of the Academy of Marketing Science · 2011 · 101 citations · Full text

Business, Marketing, Marketing Management +12

Family Firm Brands, Perceptions of Doing Good, and Consumer Happiness

Margarete Schellong, Nils D. Kraiczy, Lucia Malär et al. · Entrepreneurship Theory and Practice · 2018 · 90 citations

Business, Marketing, Marketing Management +8