Concepedia

Author

Lucia Malär

University of BernORCID

Also Known As

Lucia Malär, Malär, Lucia Andrea

37

Publications

2.6K

Citations

9

H-Index

24

Concepts

All Affiliations

University of BernThe University of Texas at Austin
LM

About

Lucia Malär is an author at University of Bern specializing in brand equity, brand awareness, and management.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Management

5

5

1.6K

2

Marketing

5

5

1.6K

3

Business

2

2

207

4

Social Sciences

2

2

1.3K

5

Psychology

2

2

1.3K

Lucia Malär

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7

Publications

2.5K

Citations

7

H-Index

YearCitations

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