Concepedia

Author

Lucia Malär

Also Known As

Lucia Malär, Malär, Lucia Andrea

37

Publications

2.6K

Citations

9

H-Index

24

Concepts

All Affiliations

LM

About

Lucia Malär is an author at University of Bern specializing in brand equity, brand awareness, and management.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Management

5

5

1.6K

2

Marketing

5

5

1.6K

3

Business

2

2

207

4

Social Sciences

2

2

1.3K

5

Psychology

2

2

1.3K

Lucia Malär

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7

Publications

2.5K

Citations

7

H-Index

YearCitations

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