Concepedia

Reto Hofstetter

RH

16

Publications

1.3K

Citations

15

H-Index

2009

Active since

Affiliations

University of Lucerne(Current)

University of St.Gallen

University of Pennsylvania

Technische Hochschule Mannheim

University of Bern

Reto Hofstetter is an author at University of Lucerne specializing in marketing, management, and business.

Top concepts

MarketingBusinessManagementConsumer ResearchBehavioral Decision MakingBehavioral EconomicsConsumer BehaviorEconomicsDigital MarketingInteractive Marketing

Publications per year

2009–2025

16

Publications

16

How Should Consumers’ Willingness to Pay be Measured? An Empirical Comparison of State-of-the-Art Approaches

Klaus M. Miller, Reto Hofstetter, Harley Krohmer et al. · Journal of Marketing Research · 2011 · 426 citations

How Should Consumers' Willingness to Pay Be Measured? An Empirical Comparison of State-of-The-Art Approaches

Klaus M. Miller, Reto Hofstetter, Harley Krohmer et al. · SSRN Electronic Journal · 2011 · 260 citations · Full text

Crypto-marketing: how non-fungible tokens (NFTs) challenge traditional marketing

Reto Hofstetter, Emanuel de Bellis, Leif Brandes et al. · Marketing Letters · 2022 · 124 citations · Full text

Digital Marketing, Consumer Research, Brand Strategy +18

Successive Open Innovation Contests and Incentives: Winner‐Take‐All or Multiple Prizes?

Reto Hofstetter, John Z. Zhang, Andreas Herrmann · Journal of Product Innovation Management · 2017 · 76 citations

Behavioral Decision Making, Education, Positive Reward Feedback +22

Constraining Ideas: How Seeing Ideas of Others Harms Creativity in Open Innovation

Reto Hofstetter, Darren W. Dahl, Suleiman Aryobsei et al. · Journal of Marketing Research · 2020 · 61 citations · Full text

Creative Communications, Behavioral Decision Making, Competitive Prior Ideas +25

Rows per page

1–5 of 16