Concepedia

Leif Brandes

LB

Statistics

Publications

14

Citations

816

H-Index

13

Active since

2007

Affiliations

University of Zurich(Current)

University of Warwick

University of Lucerne

Zurich University of Applied Sciences in Business Administration

University of St.Gallen

Leif Brandes is an author at University of Zurich specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingConsumer ResearchArtsDigital MarketingBehavioral EconomicsInteractive MarketingBehavioral Decision MakingBias

Publications per year

2007–2022

14

Publications

14

Crypto-marketing: how non-fungible tokens (NFTs) challenge traditional marketing

Reto Hofstetter, Emanuel de Bellis, Leif Brandes et al. · Marketing Letters · 2022 · 124 citations · Full text

Digital Marketing, Consumer Research, Brand Strategy +18

Local Heroes and Superstars

Leif Brandes, Egon Franck, Stephan Nüesch · Journal of Sports Economics · 2007 · 116 citations

Culture, Fan Loyalty, Local Heroes +12

Welcome to the jungle! The neuromarketing literature through the eyes of a newcomer

Nick Lee, Laura Chamberlain, Leif Brandes · European Journal of Marketing · 2018 · 112 citations

Cognitive Science, Advertising, Consumer Decision Making +15

Expectations as Reference Points: Field Evidence from Professional Soccer

Björn Bartling, Leif Brandes, Daniel Schunk · Management Science · 2015 · 87 citations

Behavioral Decision Making, Game Theory, Behavioral Game Theory +18

DO SOCCER ASSOCIATIONS REALLY SPEND ON A GOOD THING? EMPIRICAL EVIDENCE ON HETEROGENEITY IN THE CONSUMER RESPONSE TO MATCH UNCERTAINTY OF OUTCOME

Men-Andri Benz, Leif Brandes, Egon Franck · Contemporary Economic Policy · 2009 · 81 citations

Consumer Uncertainty, Behavioral Decision Making, Consumer Research +23

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