Nick Lee

Word of mouth communication within online communities: Conceptualizing the online social network

Jo Brown, Amanda J. Broderick, Nick Lee · Journal of Interactive Marketing · 2007 · 1.7K citations · Full text

Social Sciences, Communication, Sociology +11

An exploration of consumer resistance to innovation and its antecedents

Mirella Kleijnen, Nick Lee, Martin Wetzels · Journal of Economic Psychology · 2009 · 562 citations

Business, Innovation Management, Marketing +12

Otherness and the Actor Network

Nick Lee, Steve Brown · American Behavioral Scientist · 1994 · 341 citations

Social Sciences, Social Psychology, Interpersonal Communication +4

Revolution in Sales: The Impact of Social Media and Related Technology on the Selling Environment

Greg W. Marshall, William C. Moncrief, John M. Rudd et al. · Journal of Personal Selling and Sales Management · 2012 · 238 citations

Management, Marketing, Marketing Management +10

Organization Unbound: Actor-Network Theory, Research Strategy and Institutional Flexibility

Nick Lee, John Hassard · Organization · 1999 · 200 citations

Management, Organization Studies, Institutional Theory +9