Concepedia

Amanda J. Broderick

AJ

32

Publications

4K

Citations

26

H-Index

1995

Active since

Affiliations

Aston University(Current)

Coventry University

University of Salford

College of Charleston

University of Strathclyde

Amanda J. Broderick is an author at Aston University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchConsumer BehaviorCustomer SatisfactionInteractive MarketingBusinessConsumer Decision MakingCultureEducation

Publications per year

1995–2019

32

Publications

32

Word of mouth communication within online communities: Conceptualizing the online social network

Jo Brown, Amanda J. Broderick, Nick Lee · Journal of Interactive Marketing · 2007 · 1.6K citations · Full text

Competitive positioning and the resource-based view of the firm

Graham Hooley, Amanda J. Broderick, Kristian Möller · Journal of Strategic Marketing · 1998 · 317 citations · Full text

International Management, Resource-based View, Corporate Strategy +12

Investigating the effects of smart technology on customer dynamics and customer experience

Pantea Foroudi, Suraksha Gupta, Uthayasankar Sivarajah et al. · Computers in Human Behavior · 2017 · 265 citations · Full text

The effect and moderation of gender identity congruity: Utilizing “real women” advertising images

Stéphanie Feiereisen, Amanda J. Broderick, Susan P. Douglas · Psychology and Marketing · 2009 · 125 citations · Full text

Gendered Perception, Consumer Study, Advertising Images +23

Conceptualising consumer behaviour in online shopping environments

Catherine Demangeot, Amanda J. Broderick · International Journal of Retail & Distribution Management · 2007 · 124 citations · Full text

Customer Satisfaction, Consumer Uncertainty, Digital Marketing +19

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