Amanda J. Broderick - Concepedia

Author

Amanda J. Broderick

Aston University

Also Known As

Amanda Broderick, Amanda J Broderick, Amanda J. Broderick, Broderick, Amanda J.

Publications

4.9K

Citations

H-Index

107

Concepts

All Affiliations

Aston University Coventry University University of Salford College of Charleston University of Strathclyde

About

Amanda J. Broderick is an author at Aston University specializing in marketing, management, and consumer research.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	18	20	1.6K
2	Business	9	9	785
3	Education	6	6	278
4	Arts	5	5	233
5	Health Sciences	2	2	110

Amanda J. Broderick

Publications

Citations

H-Index

Page 1

	Year	Citations
Word of mouth communication within online communities: Conceptualizing the online social network Jo Brown, Amanda J. Broderick, Nick Lee Journal of Interactive Marketing	2007	1.6K
Competitive positioning and the resource-based view of the firm Graham Hooley, Amanda J. Broderick, Kristian Möller Journal of Strategic Marketing International ManagementResource-based ViewCorporate StrategyManagementBusiness	1998	317
Investigating the effects of smart technology on customer dynamics and customer experience Pantea Foroudi, Suraksha Gupta, Uthayasankar Sivarajah, Computers in Human Behavior	2017	265
The effect and moderation of gender identity congruity: Utilizing “real women” advertising images Stéphanie Feiereisen, Amanda J. Broderick, Susan P. Douglas Psychology and Marketing Gendered PerceptionConsumer StudyAdvertising ImagesConsumer ResearchGender Identity Congruity	2009	125
Conceptualising consumer behaviour in online shopping environments Catherine Demangeot, Amanda J. Broderick International Journal of Retail & Distribution Management Customer SatisfactionConsumer UncertaintyDigital MarketingConsumer StudyConsumer Research	2007	124
A Theoretical and Empirical Exegesis of the Consumer Involvement Construct: The Psychology of the Food Shopper Amanda J. Broderick, Rene Dentiste Mueller The Journal of Marketing Theory and Practice Empirical ExegesisCustomer SatisfactionUniversal MeaningConsumer MotivationConsumer Study	1999	116
Consumer perceptions of online shopping environments: A gestalt approach Catherine Demangeot, Amanda J. Broderick Psychology and Marketing Customer SatisfactionDigital MarketingConsumer ResearchCommunicationOnline Customer Behavior	2010	115
Engaging customers during a website visit: a model of website customer engagement Catherine Demangeot, Amanda J. Broderick International Journal of Retail & Distribution Management Customer ExperienceCustomer SatisfactionDigital MarketingConsumer MotivationConsumer Research	2016	111
Analogies and Mental Simulations in Learning for Really New Products: The Role of Visual Attention Stéphanie Feiereisen, Veronica Wong, Amanda J. Broderick Journal of Product Innovation Management Consumer ResearchBrand StrategyCognitionCommunicationAttention	2008	98
Perceptions, corrections and defections: implications for service recovery in the restaurant industry Rhonda W. Mack, Rene Dentiste Mueller, John C. Crotts, Managing Service Quality Customer SatisfactionFailure PointsConsumer ResearchService QualityManagement	2000	92

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