Concepedia

Catherine Demangeot

CD

24

Publications

1.3K

Citations

21

H-Index

2006

Active since

Affiliations

Institut d'Economie Scientifique Et de Gestion(Current)

University of Strathclyde

Coventry University

Baylor University

Centre National de la Recherche Scientifique

Catherine Demangeot is an author at Institut d'Economie Scientifique Et de Gestion specializing in marketing, education, and culture.

Top concepts

MarketingEducationCultureConsumer ResearchManagementCultural DiversityEthnicityMulticulturalismConsumer CultureConsumer Behavior

Publications per year

2006–2022

24

Publications

24

Conceptualising consumer behaviour in online shopping environments

Catherine Demangeot, Amanda J. Broderick · International Journal of Retail & Distribution Management · 2007 · 124 citations · Full text

Customer Satisfaction, Consumer Uncertainty, Digital Marketing +19

Consumer perceptions of online shopping environments: A gestalt approach

Catherine Demangeot, Amanda J. Broderick · Psychology and Marketing · 2010 · 115 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Research +20

Engaging customers during a website visit: a model of website customer engagement

Catherine Demangeot, Amanda J. Broderick · International Journal of Retail & Distribution Management · 2016 · 111 citations

Customer Experience, Customer Satisfaction, Digital Marketing +24

Multicultural marketplaces

Catherine Demangeot, Amanda J. Broderick, C. Samuel Craig · International Marketing Review · 2015 · 86 citations · Full text

Exploring the experiential intensity of online shopping environments

Catherine Demangeot, Amanda J. Broderick · Qualitative Market Research An International Journal · 2006 · 84 citations · Full text

Customer Experience, Customer Satisfaction, Digital Marketing +21

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