Concepedia

C. Samuel Craig

CS

Statistics

Publications

62

Citations

7.6K

H-Index

40

Active since

1972

Affiliations

New York University(Current)

University of Southampton

University of International Business

Cornell University

The Ohio State University

C. Samuel Craig is an author at New York University specializing in business, marketing, and social sciences.

Publications per year

1972–2024

62

Publications

62

Collaborative and Iterative Translation: An Alternative Approach to Back Translation

Susan P. Douglas, C. Samuel Craig · Journal of International Marketing · 2007 · 952 citations

Humanities, Marketing, Translation Studies +11

International Marketing Research

Michael R. Czinkota, Michael J. Hand, Susan P. Douglas et al. · Journal of Marketing Research · 1984 · 951 citations

Business, Marketing, Marketing Management +14

Advances in international marketing

Susan P. Douglas, C. Samuel Craig · International Journal of Research in Marketing · 1992 · 446 citations

Business, International Business, Marketing +10

Beyond national culture: implications of cultural dynamics for consumer research

C. Samuel Craig, Susan P. Douglas · International Marketing Review · 2006 · 445 citations

Social Sciences, Cultural Studies, Marketing +13

Humor in Advertising

Brian Sternthal, C. Samuel Craig · Journal of Marketing · 1973 · 293 citations

Business, Communication, Marketing +11

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