C. Samuel Craig

International Marketing Research

Michael R. Czinkota, Michael J. Hand, Susan P. Douglas et al. · Journal of Marketing Research · 1984 · 950 citations

Marketing, Marketing Analytics, International Advertising +12

Collaborative and Iterative Translation: An Alternative Approach to Back Translation

Susan P. Douglas, C. Samuel Craig · Journal of International Marketing · 2007 · 916 citations

Translation Studies, Customer Satisfaction, Multilingualism +19

Advances in international marketing

Susan P. Douglas, C. Samuel Craig · International Journal of Research in Marketing · 1992 · 446 citations

International Business, International Marketing, Intercultural Marketing +4

Beyond national culture: implications of cultural dynamics for consumer research

C. Samuel Craig, Susan P. Douglas · International Marketing Review · 2006 · 439 citations

Consumer Study, Consumer Research, Cultural Studies +25

Humor in Advertising

Brian Sternthal, C. Samuel Craig · Journal of Marketing · 1973 · 288 citations

Targeted Advertising, Persuasive Technology, Consumer Research +16