Concepedia

University of International Business

UO

2K

Publications

29.1K

Citations

79

Authors

Almaty

Kazakhstan

Other names

UIB

Халықаралық бизнес университеті

University of International Business is a education institution in Almaty, Kazakhstan known for business, management, and marketing.

Top concepts

BusinessManagementEngineeringEconomicsEducationInternational BusinessMarketingStrategic ManagementGlobal StrategyInternational Management

Publications

2K

Dyadic Business Relationships within a Business Network Context

James C. Anderson, Håkan Håkansson, Jan Johanson · Journal of Marketing · 1994 · 2.2K citations

Relationship Marketing, Business-to-business Research, Organizational Communication +15

Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures

S. Tamer Çavuşgil, Shaoming Zou · Journal of Marketing · 1994 · 2K citations

International Marketing, Export Marketing Strategy, Export Ventures +18

Is a Company Known by the Company it Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes

Bernard L. Simonin, Julie A. Ruth · Journal of Marketing Research · 1998 · 1.1K citations

Consumer Uncertainty, Brand Strategy, Consumer Research +18

Dyadic Business Relationships within a Business Network Context

James C. Anderson, Håkan Håkansson, Jan Johanson · Journal of Marketing · 1994 · 903 citations

Relationship Marketing, Business-to-business Research, Organizational Communication +15

Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures

S. Tamer Çavuşgil, Shaoming Zou · Journal of Marketing · 1994 · 827 citations

International Marketing, Export Marketing Strategy, Export Ventures +18

Rows per page

1–5 of 2K

Authors

79

	Publications	Citations	H-Index
DJ Dennis J. Encarnation University of International Business	44	563	13
AK Anel Kireyeva University of International Business	95	402	12
BO Bakһytzһan Omarov University of International Business	32	219	9
AK Anna Kredina University of International Business	23	123	8
BB Berik BEISENGALIYEV University of International Business	19	84	6

Rows per page

1–5 of 79