Concepedia
Statistics
Publications
2K
Citations
29.1K
Authors
79
Location
Almaty, Kazakhstan
Also known as UIB · Халықаралық бизнес университеті
University of International Business is a education institution in Almaty, Kazakhstan known for business, management, and marketing.
Top concepts
BusinessManagementEngineeringEconomicsEducationInternational BusinessMarketingStrategic ManagementGlobal StrategyInternational Management
Dyadic Business Relationships within a Business Network Context
James C. Anderson, Håkan Håkansson, Jan Johanson · Journal of Marketing · 1994 · 2.2K citations
Relationship Marketing, Business-to-business Research, Organizational Communication +15
Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures
S. Tamer Çavuşgil, Shaoming Zou · Journal of Marketing · 1994 · 2K citations
International Marketing, Export Marketing Strategy, Export Ventures +18
Is a Company Known by the Company it Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes
Bernard L. Simonin, Julie A. Ruth · Journal of Marketing Research · 1998 · 1.1K citations
Consumer Uncertainty, Brand Strategy, Consumer Research +18
James C. Anderson, Håkan Håkansson, Jan Johanson · Journal of Marketing · 1994 · 903 citations
S. Tamer Çavuşgil, Shaoming Zou · Journal of Marketing · 1994 · 827 citations
1–5 of 2K
University of International Business, Kazakhstan
44 publications · 563 citations
13
h-index
95 publications · 402 citations
12
32 publications · 219 citations
9
23 publications · 123 citations
8
19 publications · 84 citations
6
1–5 of 79