Bernard L. Simonin

Ambiguity and the process of knowledge transfer in strategic alliances

Bernard L. Simonin · Strategic Management Journal · 1999 · 1.9K citations

Law, Organizational Behavior, Management +21

Is a Company Known by the Company it Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes

Bernard L. Simonin, Julie A. Ruth · Journal of Marketing Research · 1998 · 1.1K citations

Consumer Uncertainty, Brand Strategy, Consumer Research +18

The Importance of Collaborative Know-How: An Empirical Test of the Learning Organization

Bernard L. Simonin · Academy of Management Journal · 1997 · 861 citations

Education, Computer-supported Collaborative Learning, Learning Organization +21

THE IMPORTANCE OF COLLABORATIVE KNOW-HOW: AN EMPIRICAL TEST OF THE LEARNING ORGANIZATION.

Bernard L. Simonin · Academy of Management Journal · 1997 · 692 citations

Learning Organization, The Learning Organization, Organizational Communication +9

Transfer of Marketing Know-How in International Strategic Alliances: An Empirical Investigation of the Role and Antecedents of Knowledge Ambiguity

Bernard L. Simonin · Journal of International Business Studies · 1999 · 632 citations

Knowledge Management Strategy, Mergers And Acquisitions, Knowledge Transfer +12