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Dyadic Business Relationships within a Business Network Context
903
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1994
Year
Relationship MarketingBusiness-to-business ResearchOrganizational CommunicationInterorganizational RelationshipDyadic Business RelationshipsBusiness PracticeManagementBusinessInter-firm CoordinationDyadic ProcessesBusiness StrategyStrategic ManagementDyadic RelationshipsBusiness-to-business MarketMarketingOrganizational BehaviorSocial Network AnalysisNetworked Organization
Dyadic relationships between firms are central in B2B contexts, and recent practice shifts emphasize the importance of the embedded business network context for understanding these ties. The study offers a framework to assess the connectedness of dyadic relationships and outlines future research directions within business networks. The authors conducted a substantive validity assessment to empirically support their constructs and propose measurement instruments. The assessment provided evidence that the proposed constructs are well delineated and yielded suggested measurement tools.
In business-to-business settings, dyadic relationships between firms are of paramount interest. Recent developments in business practice strongly suggest that to understand these business relationships, greater attention must be directed to the embedded context within which dyadic business relationships take place. The authors provide a means for understanding the connectedness of these relationships. They then conduct a substantive validity assessment to furnish some empirical support that the constructs they propose are sufficiently well delineated and to generate some suggested measures for them. They conclude with a prospectus for research on business relationships within business networks.